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Eric lines up a shot. Don’t you have a bigger crane?


“Drink the whole bottle…. Take 8″


Pretent it’s hot and you’re thirsty… Action.


Eric & Exec Kobi Hoffman of Jiminy Creative Tel-Aviv


Eric likes to point at random things to confuse the crew


Benji Cohen


Hero talent


McCANN Producer Konstantin Balandin and Coca Cola’s Mirela Anglelescu Hincu


Shamil Sharif & Dima (Dmitry) Lunev of McCANN Moscow


Hero talent


Valeria Baburina Line PR & Orna Nissenbaum 1st AD – fun times…


The set and the actor who most closely resembled Eric (in his head)


Got to shoot a scene with a Director character – so much fun to set up a fake set!!